#brandchat recap for Wed, June 16th: THEME: BIG BIZ + NONPROFIT BRANDS

Q1:With so much outsourcing,how do U teach freelancers about UR brand?

jpearlstein: A1: you teach them the company’s policy #brandchat

jpearlstein: do you have a plan in place for when a freelancer goes against your brand? #brandchat

CASUDI: @jpearlstein I am going at it from the freelancer who understands a brand B4 being hired by company ~ #brandchat

DavidSandusky: @jpearlstein if this is important to the training, want to or not could be a difference in selection #brandchat @rashidapowell

jpearlstein: how do you determine who is internal brand champion? is this role overlooked in companies, especially startups? #brandchat

ckieff: @jpearlstein In a startup everyone wears many hats- lol But CEO is often the lead salesperson/spokesperson #brandchat

Q2:JLP-a Walmart term is Just Like Picture, so all in stores are same-what happens when local wants big brand 2 act local? #brandchat

jpearlstein: do you really want an intern, representing your brand? do you remember the taco bell “humor” video that got people fired (cont) #brandchat

Q3:NonProfits #1 complaint-branding takes too much time-T or F? #brandchat

jpearlstein: @brandchat that complain comes from ignorance. your brand is your business, it is how people distinguish you #brandchat

Q4:NonProfits R very transactional based (get donor)-what can the do to be relational w/their brand? #brandchat

jpearlstein: @ambercleveland should a non-profit express who their donors are? #brandchat

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