Archive for the ‘Brandchat’ Category

Q1:With so much outsourcing,how do U teach freelancers about UR brand? jpearlstein: A1: you teach them the company’s policy #brandchat jpearlstein: do you have a plan in place for when a freelancer goes against your brand? #brandchat CASUDI: @jpearlstein I am going at it from the freelancer who understands a brand B4 being hired by [...]

Q1: Your brand is a composite of your organization’s purpose and value- T or F? jpearlstein: @brandchat a brand is that one word/image association that the world has with your company. #brandchat Q2: Do websites play any role with brands these days? jpearlstein: @brandchat Do you count facebook fan pages as a website? #brandchat brandchat: [...]

Q3: What if the biz owner doesn’t want to be known for the biz (silent) wants employees to rep biz-what best PB steps/warnings? jpearlstein: @brandchat re: Q3 you risk someone else forming your brand by having their voice represent your company #brandchat