Before I explain my reasoning as to why Facebook and McDonalds are alike, please take a few seconds to see if you can come up with any reasons on your own (success and money do not count). Better yet, write your thoughts in the comment’s section. I’m curious to see what everyone comes up with. [...]
Archive for the ‘Social Media Breakdown’ Category
Why Facebook and McDonalds are alike
Posted: June 17, 2010 in Social Media BreakdownTags: facebook, farmville, hamburgers, happy meal, livejournal, location based gaming, location based social gaming, mcdonalds, myspace, toys
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Print Media Is Not Dead
Posted: June 10, 2010 in Social Media BreakdownTags: AR, augmented reality, bar code, challenge, facebook, foursquare, gowalla, location based gaming, new york times, newspaper, print media, Twitter, wall street journal
Everyday there is a new article, blog, video, interview, etc. about how print media is dying. Those that make this claim attribute it to the increasing number of sources (computer, phone, ipad, etc.) consumers can get their news instantly and in real-time. I understand their argument. It is true that by the time the morning [...]
You are Now Free to Move About the Web
Posted: June 6, 2010 in Social Media BreakdownTags: Dial Up., DSL, facebook, foursquare, gowalla, internet, linkedin, Open Communication, Twitter
Not sure on the cost of bags. There is not a day in my life that has passed, that has not been impacted by the internet. There is a direct correlation between the advancement in the internet and the impact it has on everyday life. Throughout the course of a human’s life we forgo many [...]
What Facebook vs Google Means for a Company’s Brand
Posted: June 6, 2010 in Social Media BreakdownTags: Android, Apple, Bing, Brand., facebook, Flash, google, Government, iPhone
There are a lot of key battles going on in the digital world today: Apple versus Flash, Google’s Android versus Apple’s iPhone, and Facebook versus the Government. Each of these fights ultimately benefits the consumer, when companies jockey for the consumer’s dollar through oneupmanship, the consumer is the one that wins. The competition between these companies has a [...]
Who Wins the Location Based Social Gaming-Game
Posted: June 6, 2010 in Social Media BreakdownTags: facebook, foursquare, google, Google Latitude., gowalla, InterContinental Hotels Group, location, location based social gaming, new jersey nets, social gaming, Social media
Currently Foursquare is the leader in location based social gamings, gowalla is second, and Brightkite, by default, sits third. The geo-location gaming industry risks the potential of being shaken up with Facebook and Google soon entering the game. Over the last few weeks more and more information has been leaked about facebook’s geo-location game. The [...]
Don’t Be Scared of that Little Blue Bird
Posted: June 6, 2010 in Social Media BreakdownTags: citysearch, communication, facebook, gowalla, lead, Social media, tweet, Twitter, web 2.0.
As I wrote last time, I spend a lot of my day speaking with people who shy away from sites like facebook and twitter because they deem it to be irrelevant. It is actually their fear of the unknown that keeps them from succumbing to Web 2.0. I have never heard anyone say those exact [...]
Can Market Laggards Exist in Social Media?
Posted: June 6, 2010 in Social Media BreakdownTags: communication, facebook, foursquare, market laggards, marketing, Social media, Twitter
I am a social media consultant. Most of my days are spent talking to bar and restaurant owners about their social media presence (or lack thereof) and explaining to them the significance of joining and participating in the viral conversation. People can be slotted into one of the four consumer categories that are universal to any [...]
